AGENTIC COMMERCE
How AI Is Reshaping Commerce and Shifting Decision Power
The rules of commerce have already changed. This book shows how.
AI agents will autonomously research, compare, purchase, and return products on behalf of consumers — without a human ever visiting a website, clicking a search result, or filling a shopping cart.
This is not a future vision. It's happening now. And it fundamentally changes a central question of commerce: Who makes the buying decision?
This book doesn't analyze technology. It analyzes power shifts. Who wins? Who loses? Why? And most importantly: What must companies do now — in the next 90 days?
Seven chapters at a glance
- What Agentic Commerce is — and which four misconceptions lead to wrong strategies
- How agents work — from language models through tool use to the intent graph
- The paradigm shift — why data quality replaces visibility and the data feed becomes the new shop
- Who wins, who loses — structural analysis for brands, retailers, marketplaces, and AI providers
- Five scenarios — from gradual evolution to platform consolidation
- Action required — Agentic Readiness Score, strategic options, and operational execution
- Decision and timing — what must be decided in 90 days, 12 months, and 36 months
Including glossary, sources, and a complete case study.
For decision-makers in commerce who want to understand how power shifts and how to respond. No marketing prose. No hedging. Just structure, analysis, and consequence.
"AI doesn't create a new channel. It shifts decision-making authority from humans to systems."
Author: Stefan Wenzel · 2026